Rethinking Anarchism


A Good Idea: We Interrupt this Message
December 25, 2008, 5:52 am
Filed under: Books, Random Shit | Tags: , , ,

I just finished reading a book called “Prime Time Activism: Media Strategies for Grassroots Organizing.” It is the ONLY book I could find about this topic. It was published in 1991.

Problem? Hell yes. The fact that there is, as far as I can tell, NO more recent literature on this subject speaks volumes about the blindspots and weaknesses of North American social movements.

I went hunting around the Internet for more up-to-date resources on media activism and was happy to find that there are some folks who are thinking about this kind of thing. They call themselves “We Interrupt this Message,” and you can visit them here: http://www.interrupt.org/

Here’s their philosophy:

Interrupt’s strategies are predicated on five beliefs:

  1. Disenfranchised peoples face significant media stereotypes and media bias. These distortions hurt marginalized communities, the advocates that work in the community interest, and public policy.
  2. The rules of media work are fundamentally different for advocates working on behalf of marginalized communities. Traditional PR strategies are not sufficient for these advocates.
  3. Public interest groups will usually face opponents with much larger PR budgets. The challenge for public interest groups is to develop innovative strategies that play on their strengths.
  4. Broad-based grassroots organizations representing disenfranchised communities must build their own media capacity. They cannot depend upon PR consultants with no stake in the community or media accountability groups with no institutional connection to them.
  5. Media capacity-building in these organizations requires more than just training. It requires ongoing technical assistance and at times collaborative campaigns to change coverage as well.
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2 Comments so far
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There’s a book in the Mac Infoshop called something like Media Activism and it’s all about techniques on how to do it. May not be exactly what you want, but it’s got lots of good tactics on how to do that shit.

(I think I’m the only person who writes on your blog…)

-Brendan

Comment by Brendan

That sounds cool, can you find the author’s name and email it to me?

(thanks for reading, and writing. it’s kinda fun putting stuff out there like this)
-erik

Comment by rethinkinganarchism




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